The ‘bottom’ end of the Kings Road is improving with leaps and bounds. Not only has Juice Baby – a cosy and delicious place to go for everything healthy – established itself in Worlds End, but now the grotty pub which has constantly changed hands has been transformed into World’s End Market. Something, I hope, more permanent.
I wasn’t quite sure what to expect, and maybe the word ‘market’ is deceiving, as it is most definitely a restaurant. The market part refers to the local produce and ingredients they use, from London markets and producers. The only sign of a market in the restaurant is the ‘fishmonger-esque’ fish counter and the hanging slabs of meat at the back of the restaurant, next to the open kitchen. The aim being that you can choose one of the daily ten fresh fish on offer, or different types of steak. The restaurant itself has 1930s decor, with a gastro pub feel to it. This is a place to come for all day dining, from brunch to dinner. For the rest it’s a lively place, buzzing even at 9:30pm when we arrived for a late bite to eat.
We ordered a bottle of their house red (rather nice) and most of us ordered their burgers, or varieties there of. I opted for the Gorgonzola burger, others preferred it with cheddar. Initially I was put off to be told that medium was as rare as they would cook it for ‘health and safety’ reasons (or something like that). Luckily my burger arrived delightfully pink, on a sweet brioche which soaked up the juices and topped with my favourite smelly cheese. The chips accompanying the burgers were thin and crisp, and I liked that the sauces (mayo and ketchup) were clearly home made.
We had a lovely, if brisk, dinner. This place is an incomparable improvement to what it was before, and I think all the locals will be grateful for it. At £10.50 a burger, with sides, it gives you bang for your buck too. None of that over-priced Chelsea food. Apparently their fresh fish is also very good (though if you go late, there may be less variety), though of course a little pricier than the burgers. I imagine it’s also good place for a bite after a Kings Road shopping trip (plus the World’s End charity shops aren’t half bad either).
459 Kings Road,
London SW10 0LR