I like places which serve excellent coffee by day, and then delicious cocktails by night. A smart thing to do, especially in bustling Fitzrovia, when there are heaps of people around all day long. Who need feeding and watering.
I suppose the concept isn’t dissimilar to the very lovely Bar Termini, though at Love Die Late they go through even greater efforts to transform the interiors of the place from ‘day’ to ‘night’. As they say, they ‘physically’ transform themselves. And they really do.
I came here one Thursday evening, and clearly the ‘night’ theme was very much in swing. Subdued lighting, coffee machine gone, cocktail shakers out. Lots of overexcited girls shouting over their drinks. Needless to say, despite the charming New York 1950s style interiors, we sat outside (there are a few tables on the pavement). I love people watching in Fitzrovia anyway.
The cocktail list isn’t too long but offers some interesting options. Lucy went for the Epicolada with almond washed pineapple juice (a bit like a fancier Pina colada I suppose?), and I went for the Steeped in Blush (Raspberry infused gin, with honey cordial, lime and Angostura Bitter). Both were refreshing and not too sweet. Later we ordered some of their house wine and some rabbit food to nibble on. All in all I liked the place, the service was very friendly and I still think the area around Oxford Street can do with more cocktails bars (though I do love the Cocktail Trading Co), so I’m happy about its location.
Now I need to go a Take 2 and head here for a day time coffee and a cake (they have some good gluten free options too), to check out the transformation into a ‘flirty and fun’ cafe. And perhaps I’ll sit inside this time too.
114 Great Portland Street
London W1W 6PH