I love the Hoxton in London (Hubbard & Bell is great for brunch), so I had high hopes when I heard that the Hoxton had opened in Amsterdam. A few years ago Amsterdam was severely lacking in good hotels. Then the Waldorf Astoria opened, then the Hoxton, and the W Hotel, and soon even Soho House will be arriving in Amsterdam.
The Hoxton is five canal houses combined, and occupies prime location on the Herengracht. Lotti’s is what they call their ‘neighbourhood restaurant’ (managed by Soho House), and it really has become a hub for locals; from businessmen having meetings over lunch, to bloggers and entrepreneurs typing away furiously on their Macbooks, sipping cappuccinos. Amsterdam has needed a place like this, and the Hoxton has fitted in superbly.
Their design is what you’d expect from a Hoxton Hotel; sleek but homely, a combination of mustard yellows, muted blues and worn leather sofas. The main eating space has a large retractable roof, which lets in the light in the winter, and the sun in the summer. I came here with old friends, and we much enjoyed brunch here; a combination of avocado on toast, eggs and pastries.
While I didn’t see the bedrooms, they are stylish and comfortable, and not ridiculously priced (rooms from £110 per night).
1016 BJ Amsterdam
Photo credit: The Hoxton